As more and more people embrace the shift towards ethical living, the need to carry this philosophy into travel, whether for business or pleasure, is logical, although not necessarily as simple as it sounds. With tourism being the world’s largest industry, the vast amount of information available can make seeking out ethical destinations overwhelming. That’s where Fair Trade in Tourism South Africa, a non-profit organisation that promotes sustainable tourism development, comes in. FTTSA endorses establishments that meet stringent criteria such as fair wages, working conditions and operations, ethical business practice and respect for culture and the environment. And if you think it’s all basic amenities in the middle of nowhere, think again.

www.fairtourismsa.org.za offers not only tips and guides to responsible travel, and links to tour operators and activities; it also showcases certified accommodation, from backpackers’ lodges to luxury tented accommodation in game and nature reserves to ultra chic urban hotels and guesthouses, in varying price ranges. We all seek peace whilst on holiday, but by travelling responsibly, we get the added benefit of peace of mind, knowing that our hard-earned money is also contributing to the six principles of fair trade in tourism: fair share, democracy, respect, reliability, transparency and sustainability. Happy ethical holidays to all our readers!