So it is heartening to note that there is a general concern and awakening in some of the big brands are they are actively examining what they can do to walk into a future that is sustainable and take care of their imprints on the earth.
One of the most well-received speakers at last year’s conference, Seth Farbman, is to return to give a key note address at this year’s event, taking place on the 13th & 14th October in Sandton.
A senior partner and president of OgilvyEarth, the sustainability marketing agency of Ogilvy & Mather Worldwide, Farbman impressed last year’s delegates with his simple but precise views on sustainability and how it relates to the brand.
He believes sustainability is an economic and social imperative because as much as it concerns ‘charity for the planet’, the immediate benefit is going to see an improvement of the quality of life for all its inhabitants. As the corporation is the dominant institution of the 21st
Century, the drive to sustainability is one of the greatest business opportunities of our time.
Farbman advises corporations on global marketing strategy and led the development of Hopenhagen, the global United Nations campaign designed to create popular support for the UN Climate Change Conference (COP 15) in Copenhagen last year.
There are a host of other specialists due to speak and to enlighten the marketers responsible for corporate communications and initiatives on why it is vital to take the steps towards creating sustainable solutions for all business practices.
It really is a must attend event for anyone involved in branding, communications, public relations, marketing, advertising, CSR, sustainability, external affairs, business development and consumer insights.
Registration is now open and bookings received before the end of August qualify for the Early Bird Special. Enquires and bookings via firstname.lastname@example.org.