In the late 1970s, the UK coined a new term for an emerging trend that would be embraced world wide, including Canada, the US, Australia, New Zealand and naturally, given our culture of beers, braais and sunny skies, South Africa.

Micro brewing originally referred to the size and production capacity of a brewery, but as the concept spread in the 1980s so did the meaning, to become the hallmark of a refreshingly different attitude to brewing – one of flexibility and experimentation, catering for those seeking fresh, new beer drinking experiences.

Cape Town based Jack Black Beer is taking this concept further, and with delicious results. Founded by Ross McCulloch and Meghan MacCallum and inspired by the maverick 1920s American brew master after whom the company is named, Jack Black beers are slow-brewed in small batches with only the finest natural ingredients and unlike mass produced beers, contain no additives or adjuncts

Besides producing refreshingly crisp, premium quality beers for the discerning drinker, their goal is to become possibly the first carbon neutral brewery in South Africa. With this in mind, the brewery has moved from Hermanus to Cape Town, considerably reducing carbon emissions. Less travel time also means better quality beer and outstanding delivery service.

Their newly launched sleek, black, recyclable box with 24 beers offers key benefits: no sunlight penetrating means better quality, easier in-store recognition and easy to carry handles – no need for plastic bags.

Jack Black Beer is available on tap at various establishments in and around Cape Town, including the Mount Nelson’s prestigious Planet Bar and selected retail outlets. You can also find Jack Black at the new Stellenbosch Fresh Goods Market at Bosman’s Crossing and the trendy Neighbourgoods Market at the Biscuit Mill, where it is a sell out every week. All local, all natural and all flavour, without compromise

Full details are available on their website www.jackblackbeer.com or call 021 438 4676